Landing page
A landing page is the first page someone sees on a visit, the page they entered on, whether or not it was built for a campaign.
In marketing, a landing page is often a page built for one campaign. In analytics, the term is broader: any page where a visit began. A home page, a blog post found through search and a product page shared on social media are all landing pages when people enter on them.
Landing pages carry the first impression of each channel. Reading them per channel shows what each audience meets first, and whether they go further or leave. A campaign that sends people to a page that misses the ad’s promise shows up here first, as entries with a high bounce rate.
In MIRA FIVE
Journeys › Pages lists every page with pageviews, people, entries, bounce rate, exits and time on page; sort by entries to see your landing pages. The journey map runs from channel to landing page to second and third page to outcome. People can be filtered by landing page, and filtering the Overview on one page turns it into that page’s own view.
Example
In the Acme Shop’s “What changed”, the page /collections/sale gained 8 buyers against the previous period, a rise of 160%.