See which channels gained or lost buyers
Matomo is a broad suite you can host yourself; MIRA FIVE follows people from first visit to purchase.
Which one fits your business?
Matomo fits better if
- Your own server the data has to sit on infrastructure you run.
- Breadth you need heatmaps, session recordings or a tag manager in one suite.
- Attribution models you want credit spread across touchpoints with its multi-channel attribution plugin.
- Plugins your reporting depends on its plugin marketplace.
MIRA FIVE fits better if
- Four questions you want a dashboard organised by where people come from, how they move, what they do and what they want.
- Buyers first people, buyers and revenue should be the first numbers you see.
- Google Ads spend should sit beside cost per buyer and ROAS.
- Tests included A/B tests and feature flags should run on the same script, on every plan.
Side by side
| Feature | MIRA FIVE | Matomo |
|---|---|---|
| People and buyers | ||
| A profile for each visitor | Yes, Person page with every visit | Yes, Visitor profile and visits log |
| Revenue per channel | Yes, Per currency, first or last touch | Yes, Goals and ecommerce reports |
| Funnels | Yes, 2 to 6 steps, by person or by visit | Yes, Premium on-premise, in Cloud plans |
| Attribution | First touch or last touch | Multi-channel models, premium plugin |
| Beyond analytics | ||
| Heatmaps and session recordings | No | Yes, Premium on-premise, in Cloud plans |
| A/B testing | Yes, Original against one change, every plan | Yes, Premium feature |
| Tag manager | No | Yes, Matomo Tag Manager |
| Running it | ||
| Where it runs | Hosted in Germany | Your own server, or Cloud in Frankfurt |
| Who operates it | Cloo GmbH | You, or Matomo in Cloud |
| Open source | No, Hosted service | Yes, Open-source core |
| No cookies in the default setup | Yes, Default for new website sources | Partly, Cookies by default, can be switched off |
| Price | ||
| Free option | Yes, 25,000 events a month, hosted | Yes, Self-hosted Community edition |
| Paid hosting | €20 a month for 100,000 events, VAT included | Cloud from €29 a month excl. tax, by hits |
| Every feature on every plan | Yes | Partly, Premium plugins sold separately on-premise |
| Agents and migration | ||
| MCP server for agents | Yes, Official, read-only by default | Yes, Official MCP server since May 2026 |
| Import from Google Analytics | No | Yes, Official importer plugin |
Matomo is one of the longest-running open-source alternatives to Google Analytics. You can host it yourself for free or use Matomo Cloud, and its plugins reach well beyond traffic reports: heatmaps, session recordings, A/B tests, funnels, multi-channel attribution and a tag manager. MIRA FIVE is a Matomo alternative that is narrower on purpose. It is analytics built around the person, organised by four questions: where people come from, how they move, what they do and what they want.
Who is each tool for?
Matomo suits organisations that want one suite for many jobs, and teams that must keep raw data on their own servers. Its depth rewards a person who knows it well.
MIRA FIVE suits founders and marketing leads who want one answer each week without building reports first: which channel brings the customers who pay? The Overview opens with people, new people, buyers and revenue, and names the channels, campaigns and pages that gained or lost buyers against the previous period.
Which channel brings the customers who pay?
Both tools can show revenue by channel, and both keep a history per visitor. The difference is where you start. In Matomo you choose among many reports and configure the ones you need. In MIRA FIVE, buyers are a key number on the first screen, every person has a page from first touch to purchase, and the Google Ads connection puts spend beside the buyers each campaign brought, as cost per buyer and ROAS. AI assistants such as ChatGPT and Perplexity are a channel of their own. Both tools run A/B tests; in MIRA FIVE they are judged on the goal you pick and sit on the same script as feature flags.
When Matomo is the better choice
Choose Matomo if your data must stay on infrastructure you run, or if you need heatmaps, session recordings or a tag manager in the same tool. Choose it for multi-channel attribution models; MIRA FIVE credits first touch or last touch. Choose it too if your reporting depends on a plugin from its marketplace. MIRA FIVE is a hosted service only.
Where is the data hosted?
Matomo On-Premise runs wherever you put it, and Matomo Cloud stores data in Frankfurt. MIRA FIVE is run by Cloo GmbH in Auerbach and hosted in Germany; analytics data is stored and processed in Germany. A new website source sets no cookies and stores nothing on the device. MIRA FIVE follows a visitor across visits once they consent; to count those who decline at the same time, use a Full website source with each page choosing the mode per visitor. Compliance depends on what is collected and why, and hosting is one part of that.
Running both
Add the MIRA FIVE script beside the Matomo tracker and set up your purchase goal. Matomo keeps its history; MIRA FIVE counts from the day its script goes live, and there is no import from Matomo. Compare for a month, then keep the tool that answers your questions. Free includes 25,000 events a month with no card. Pro is €20 a month for 100,000 events, with every feature and no per-seat price.