Count the buyers behind your traffic
Both are German; Pirsch recognises a visitor for 24 hours, MIRA FIVE follows people who consent until they buy.
Which one fits your business?
Pirsch fits better if
- Lowest price €6 a month for 10,000 pageviews and 50 sites, excl. VAT, covers what you need.
- White label you report to clients under your own brand and domain.
- On-premise the software has to run on your own infrastructure, on its Enterprise plan.
- Imports you want to bring history from Google Analytics, Plausible or Fathom.
MIRA FIVE fits better if
- Buyers you need the channel that first found the people who paid.
- People you want each person's visits, goals and purchase on one page.
- Google Ads spend should sit beside cost per buyer and ROAS.
- Free plan you want to start free with 25,000 events a month and no card.
Side by side
| Feature | MIRA FIVE | Pirsch |
|---|---|---|
| People and buyers | ||
| Recognises a visitor on a later day | Yes, For visitors who consent | No, Not beyond 24 hours, by design |
| A page for each person | Yes, Visits, events, goals, devices | Partly, Session analysis |
| Revenue per goal | Yes, Per currency, from the event | Partly, E-commerce revenue on Plus |
| Funnels | Yes, 2 to 6 steps, by person or by visit | Partly, On Plus |
| A/B testing | Yes, Original against one change, every plan | Partly, On Plus |
| Acquisition | ||
| Google Search Console queries | Yes, Clicks, impressions, CTR, position | Yes, Search Console integration |
| Events from your server | Yes, Node.js, PHP, Laravel, Symfony SDKs | Yes, Server-side integration and SDKs |
| Privacy and hosting | ||
| No cookies in the default setup | Yes, Default for new website sources | Yes, No cookies at all |
| Where data is hosted | Germany | Germany |
| Company | Cloo GmbH, Auerbach | Emvi Software GmbH, Rheda-Wiedenbrück |
| On your own infrastructure | No, Hosted service | Yes, On-premise, Enterprise plan |
| Price and access | ||
| Free plan | Yes, 25,000 events a month, no card | Partly, 30-day trial, no card |
| Paid plans | €20 a month for 100,000 events, VAT included | From €6 a month for 10,000 pageviews, excl. VAT |
| White label | No | Yes, On Plus |
| Import from other tools | No | Yes, Google Analytics, Plausible, Fathom |
| MCP server for agents | Yes, Official, read-only by default | Partly, Community-maintained, local, read-only |
Pirsch is lean web analytics, made and hosted in Germany by Emvi Software GmbH. It sets no cookies, recognises a visitor for at most 24 hours, and starts at €6 a month. MIRA FIVE is a Pirsch alternative built around the person. A new website source counts visits without cookies; a Full website source, with each page choosing the mode per visitor, also follows those who consent from first touch to purchase.
Who is each tool for?
Pirsch suits sites and agencies that want clear traffic numbers at a low price: pages, referrers, UTM campaigns, goals and events, with funnels, A/B testing, segmentation, e-commerce revenue and white label on its Plus plan. It imports history from Google Analytics, Plausible and Fathom, and its Enterprise plan runs on your own infrastructure.
MIRA FIVE suits shops and software companies whose customers take several visits to decide, and founders who pay for Google Ads. It shows buyers and revenue per channel, a page for every person, journeys across visits, and Google Ads spend beside the buyers it brought.
Which channel brings the customers who pay?
Pirsch builds its visitor identifier from the IP address, user agent, date and a salt, so it recognises no one for longer than 24 hours. A person who reads your pricing page today and buys ten days later counts as two visitors.
MIRA FIVE keeps those visits together for visitors who consent. Acquisition credits channels by first or last touch, a goal’s page shows where its buyers first came from, and the Google Ads connection adds cost per buyer and ROAS per campaign. AI assistants such as ChatGPT count as a channel of their own.
When Pirsch is the better choice
Choose Pirsch if traffic numbers answer your questions and price matters most, if you report to clients under your own brand, or if the software must run on your own servers. Choose it too if you want to bring years of history from Google Analytics, Plausible or Fathom. MIRA FIVE has no import, no white label and no self-hosting.
Where is the data hosted?
Both are German companies that host in Germany. MIRA FIVE is run by Cloo GmbH in Auerbach; analytics data is stored and processed in Germany. MIRA FIVE follows a visitor across visits once they consent. With a Full website source, where each page chooses the mode per visitor, those who decline are still counted, and the dashboard shows the share with consent. Compliance depends on what is collected and why, and hosting is one part of that.
Running both
Add the MIRA FIVE script beside the Pirsch one and set up your purchase goal. After a month, compare what each tool told you about your buyers. MIRA FIVE counts from the day its script goes live. Free includes 25,000 events a month with no card, and Pro is €20 a month for 100,000 events.