MIRA FIVE vs Google Analytics
GA4 is free and built around Google Ads; MIRA FIVE follows each consenting person to the purchase, hosted in Germany.
Each comparison names where the other tool is the better choice, and how to run both side by side.
Pick analytics by the question you need answered. For traffic counts, a light visit counter such as Plausible or Pirsch is enough, and GA4 is free and deep. To see which channel and Google Ads campaign brought the people who paid, and what each buyer cost, MIRA FIVE is built for that, from €0 or €20 a month.
| Tool | The better choice when you want | MIRA FIVE, when you want |
|---|---|---|
| Google Analytics | Bidding · Modelling · Scale at no cost · Warehouse | People · Cost per buyer · Germany · Agents |
| Plausible | Open source · One page · Daily counts · Track record | Buyers · People · Google Ads · Agents |
| Matomo | Your own server · Breadth · Attribution models · Plugins | Four questions · Buyers first · Google Ads · Tests included |
| DataFast | Payment providers · Meta Ads · Terminal · Community | Google Ads · Consent · Germany · Free plan |
| Tracify | Many ad platforms · Multi-touch · Shop systems · Onboarding | Price · Self-serve · People · Tests |
| Pirsch | Lowest price · White label · On-premise · Imports | Buyers · People · Google Ads · Free plan |
| etracker | One vendor · Ad platforms · Track record · More views | People · Cost per buyer · Monthly · Tests |
| PostHog | Breadth · Free tier · Ad networks · Self-hosting | Marketing first · Google Ads · Flat price · Germany |
GA4 is free and built around Google Ads; MIRA FIVE follows each consenting person to the purchase, hosted in Germany.
Plausible keeps web stats light and open source; MIRA FIVE follows consenting people across visits to the purchase.
Matomo is broad and self-hostable; MIRA FIVE is hosted in Germany and built around people and the buyers among them.
DataFast reads revenue from payment providers and Meta Ads; MIRA FIVE joins Google Ads spend to buyers, hosted in Germany.
Tracify attributes spend across many ad platforms from €500 a month; MIRA FIVE shows Google Ads cost per buyer from €0.
Pirsch is lean, German and low-priced, with white label; MIRA FIVE follows consenting people from first visit to purchase.
etracker bundles analytics, consent and tag management from Hamburg; MIRA FIVE shows buyers and Google Ads cost per buyer.
PostHog is a broad, open-source product toolkit with a large free tier; MIRA FIVE shows buyers and Google Ads cost per buyer.