One person's path, in order
Emil Becker came from an Instagram ad 11 days ago, then from the newsletter. A Google search brought Emil back to pay €328.
The people behind every sale.
See where each person came from, every visit they made and what they bought, on one page.
Sample people list of a shop: seven people with their stage, first touch, visits and value. Emil Becker, a customer who first came via Instagram paid social, is worth €328.00; Liam Zimmermann came via organic search and is worth €219.00.
Person-level analytics shows the individual behind each number. MIRA FIVE keeps a visitor profile for each person who consents: where they came from, every visit, and what they bought.
Sample path of one customer, Emil Becker, over twelve days: first visit from an Instagram ad (paid social) to /collections/new-in, a newsletter click, then back through Google search to the merino sweater; the cart, the checkout and an order of €328.00 followed the same evening.
From first visit to customer
People move from Visitor to Returning, Known and Customer. When someone who consented signs in, earlier visits join one profile.
Visitor
Came once. Counted as a person from the first consented visit.
Returning
Came back at least once, on any channel.
Known
Signed in. Earlier visits on that browser join their history.
Customer
Bought. Revenue and the path to it sit on their page.
Segments that keep themselves current
Describe a group once, like people who left a cart this week. It updates on its own and holds 23 people now.
Sample segment “Left a cart this week”: people who added to cart at least once in the last 7 days, did not pay an order, and are not customers. 23 people match right now.
Questions this page answers.
- What is person-level analytics?
- How can I see what a single visitor did on my website?
- Which channel did a customer first come from?
- How do I link a visitor's history to their account after sign-in?
- How do I find people who abandoned their cart?
- How many visitors come back for a second visit?
Questions about people.
Do visitors have to consent?
To be followed across visits, yes. Visitors who consent get a profile; everyone else is still counted as visits, pages and channels, with no cookies set.
How are visits linked to one person?
Through consent and sign-in. A visitor who consented is recognised when they return. When they sign in, your site sends their user id, and their earlier visits join the profile.
Can I export or erase one person's data?
Yes. Export and erasure start from the person's page or the Privacy page. The export holds their profile, visits and every event.
How does a segment stay current?
It is checked each time you open it. A segment holds up to 10 rules, matched on all or any, so an edited rule applies to past data too.
See who bought, and how.
Create a project, add the script and ask visitors for consent. Profiles build as people come back.