What each Google Ads buyer costs
Tracify attributes spend across many ad platforms; MIRA FIVE counts Google Ads in buyers, free to start.
Which one fits your business?
Tracify fits better if
- Many ad platforms your budget runs on Meta, TikTok, Pinterest, Snapchat or Microsoft Ads as well as Google.
- Multi-touch you want credit shared across touchpoints by multi-touch attribution.
- Shop systems your shop runs on Shopify, Shopware, WooCommerce or Magento and you want a ready integration.
- Onboarding you want personal onboarding and support from its team.
MIRA FIVE fits better if
- Price €20 a month flat, or free to start, fits your budget better than paying €500 a month and up.
- Self-serve you want to sign up yourself and connect Google Ads the same day.
- People you want each buyer's visits, goals and purchase on one page.
- Tests A/B tests and feature flags should run on the same script and data.
Side by side
| Feature | MIRA FIVE | Tracify |
|---|---|---|
| Ads and attribution | ||
| Google Ads spend beside buyers | Yes, Cost per buyer, ROAS per campaign | Yes, One of its ad integrations |
| Meta, TikTok, Pinterest, Microsoft Ads | No, Meta Ads is next | Yes, Integrated, with more networks |
| Multi-touch attribution | No, First touch or last touch | Yes |
| Figures inside the ads managers | No | Yes, Chrome extension for Meta, Google, TikTok |
| Setup | ||
| Shop system integrations | No, Purchases sent from your server | Yes, Shopify, Shopware, WooCommerce, Magento |
| How you start | Sign up, add the script | Demo call and a 30-day trial |
| Onboarding | Docs for every SDK | Personal onboarding by its team |
| Privacy and hosting | ||
| Where data is hosted | Germany | Germany, Munich and Frankfurt |
| Company | Cloo GmbH, Auerbach | Tracify GmbH, Munich |
| Price | ||
| Free option | Yes, 25,000 events a month, no card | Partly, 30-day trial |
| Paid plan | €20 a month, VAT included | From €500 a month |
Tracify is a tracking and attribution platform from Munich for e-commerce and lead-generation businesses. Its patented hybrid tracking, servers in Germany and integrations with ad networks from Google and Meta to TikTok, Pinterest and Taboola serve advertisers who spread their budget across many platforms. MIRA FIVE is a Tracify alternative for a narrower question and a smaller budget: which Google Ads campaign brings the customers who pay, and what does each buyer cost?
Who is each tool for?
Tracify suits online shops and lead-generation businesses that advertise on several networks and want one attribution view across them, set up with its team. Pricing starts at €500 a month, with a demo call and a 30-day trial.
MIRA FIVE suits founders and first marketers who pay for Google Ads and want buyers per channel without a sales process. It starts free, and Pro is €20 a month, VAT included, with every feature and unlimited members.
What does each Google Ads campaign cost per buyer?
MIRA FIVE imports daily spend, clicks, impressions and conversions per Google Ads campaign and joins them to visits by utm_campaign or gclid. You see cost per visit, cost per buyer and ROAS, and campaigns that arrive untagged are flagged. Every buyer opens into a page with their visits: an Instagram ad, a newsletter click, a return through Google search, the purchase.
Tracify goes wider. It connects Meta, Google, TikTok, Snapchat, Pinterest, Microsoft Ads and more, spreads credit with multi-touch attribution, and shows its figures inside the Meta, Google and TikTok ads managers through a Chrome extension.
When Tracify is the better choice
Choose Tracify if a large share of your budget runs outside Google, if you want multi-touch attribution, or if your shop on Shopify, Shopware, WooCommerce or Magento should connect through a ready integration. Choose it too if you want its team to onboard you. MIRA FIVE credits first or last touch, imports Google Ads only for now (Meta Ads is next), and there is no ready shop plugin.
Where is the data hosted?
Both are German companies hosting in Germany. Tracify runs on servers in Munich and Frankfurt. MIRA FIVE is run by Cloo GmbH in Auerbach and hosted in Germany; analytics data is stored and processed in Germany. A new website source sets no cookies and stores nothing on the device. MIRA FIVE follows a visitor across visits once they consent; to count those who decline at the same time, use a Full website source with each page choosing the mode per visitor. Compliance depends on what is collected and why, and hosting is one part of that.
Running both
If you already use Tracify, add the MIRA FIVE script beside it and send the same paid orders to both. Compare the cost per buyer each reports for your Google campaigns over a month. MIRA FIVE counts from the day its script goes live. Free includes 25,000 events a month with no card, and Pro is €20 a month for 100,000 events.