Buyers per channel on the first screen
PostHog is a broad toolkit for product teams; MIRA FIVE answers which channel brings customers who pay.
Which one fits your business?
PostHog fits better if
- Breadth you want session replay, surveys, error tracking and a data warehouse beside analytics.
- Free tier 1 million events, 5,000 recordings and 1 million flag requests a month cover you.
- Ad networks you want spend from Meta, LinkedIn or TikTok now, in its marketing analytics beta.
- Self-hosting you want to run the MIT-licensed code yourself.
MIRA FIVE fits better if
- Marketing first the first screen should show people, buyers and revenue per channel.
- Google Ads spend should sit beside cost per buyer and ROAS per campaign.
- Flat price €20 a month flat suits you better than usage-based billing.
- Germany a German company that stores and processes analytics data in Germany matters to you.
Side by side
| Feature | MIRA FIVE | PostHog |
|---|---|---|
| Marketing and buyers | ||
| Buyers and revenue per channel | Yes, On the Overview, per currency | Partly, Revenue analytics, in beta |
| Google Ads spend beside results | Yes, Cost per buyer and ROAS | Partly, Marketing analytics beta, cost per conversion |
| Meta and other ad networks | No, Meta Ads is next | Partly, Meta, LinkedIn, TikTok and more, in beta |
| A page for each person | Yes, Every visit, event and goal | Yes, Person profiles with events |
| Beyond analytics | ||
| A/B tests | Yes, Original against one change | Yes, Bayesian or frequentist |
| Feature flags | Yes, On/off, variants, remote config | Yes |
| Session replay | No | Yes, 5,000 recordings a month free |
| Surveys, error tracking, data warehouse | No | Yes |
| Privacy and hosting | ||
| No cookies in the default setup | Yes, Default for new website sources | Partly, Cookie and localStorage by default, can be changed |
| Where data is hosted | Germany | US cloud, or EU cloud in Frankfurt |
| Open source, self-hosting | No, Hosted service; SDKs under MIT | Yes, MIT hobby deployment, without support |
| Price and access | ||
| Free tier | Yes, 25,000 events a month | Yes, 1 million events a month |
| Paid pricing | €20 a month flat for 100,000 events, VAT included | Usage-based beyond the free tier |
| Team members | Unlimited on Pro | Unlimited |
| MCP server for agents | Yes, 41 tools, read-only by default | Yes, Hosted, reads and writes |
PostHog is an open-source toolkit for product teams: product and web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse, with a large free tier each month. MIRA FIVE is a PostHog alternative for a narrower job. It is analytics built around the person and organised for marketing: where people come from, how they move, what they do and what they want, with A/B tests and feature flags on the same script.
Who is each tool for?
PostHog suits product and engineering teams that want many tools on one event stream and are comfortable building the views they need. Its free tier covers 1 million analytics events, 5,000 session recordings and 1 million feature flag requests a month.
MIRA FIVE suits founders and marketing leads who pay for ads and want the answer ready: which channel brings the customers who pay? The Overview opens with people, new people, buyers and revenue, and Acquisition shows buyers for nine channels, AI assistants among them.
Which channel brings the customers who pay?
In MIRA FIVE this is the first screen. Buyers and revenue sit beside every channel and campaign, and each buyer opens into a page with every visit. The Google Ads connection imports daily spend per campaign, joined by utm_campaign or gclid, for cost per buyer and ROAS.
PostHog can answer it too, with more assembly. Its marketing analytics connects Google Ads, Meta, LinkedIn, TikTok and other networks and shows cost per conversion; its revenue analytics reads Stripe and other billing sources. Both are marked beta.
When PostHog is the better choice
Choose PostHog if you want session replay, surveys, error tracking or a data warehouse beside your analytics, or if its free tier covers your volume. Choose it for spend from Meta and other ad networks today, or to run the MIT-licensed code yourself. MIRA FIVE is a hosted service, credits first or last touch, and has no replay or surveys.
Where is the data hosted?
PostHog offers a US cloud and an EU cloud hosted in Frankfurt. MIRA FIVE is run by Cloo GmbH in Auerbach and hosted in Germany; analytics data is stored and processed in Germany. A new MIRA FIVE website source sets no cookies and stores nothing on the device; people, experiments and per-visitor flags need a Full website source and a visitor’s consent, or a server. Compliance depends on what is collected and why, and hosting is one part of that.
Running both
Keep PostHog for product work and add the MIRA FIVE script for acquisition and buyers. Send the same paid order to both and compare for a month. Free includes 25,000 events a month with no card, and Pro is €20 a month for 100,000 events.