What changed, in buyers
The Overview names the channels and campaigns that gained or lost buyers. Organic social brought 12 more, organic search 11 fewer.
Every channel, counted in buyers.
Nine channels and every campaign, with the people and buyers each one brought, first touch or last.
Sample data: visits per day by channel over the last 30 days, and the channels by first touch. Direct brought 525 visits, 175 people and 22 buyers (13% converted); organic search 438 visits, 277 people and 24 buyers; paid social 277 visits and 11 buyers; paid search 240 visits and 21 buyers; email 170 visits and 9 buyers; AI assistants 86 visits and 7 buyers, the best rate at 18%.
MIRA FIVE sorts every visit into nine channels, from paid search to AI assistants, and counts the buyers each one brought. First touch credits the channel that found a person; last touch credits their latest visit.
Sample data: compared with the previous 30 days, organic social brought 12 more buyers (+400%), organic search 11 fewer (−31%), the new autumn_sale campaign 10 more, and the /collections/sale page 8 more (+160%).
Ad spend and searches, side by side
Each Google Ads campaign shows spend, cost per buyer and return on ad spend. Google Search Console adds your queries, clicks and positions.
Sample data: Google Ads over the last 30 days: €312.40 spent on 1,204 clicks brought 41 buyers and €2,870 in revenue, a return of 9.2× and €7.62 per buyer. Shopping · merino brought 19 buyers, Brand search 17 at 14.7×, Performance Max 5. Google Search sent 448 clicks; the top query was “merino wool sweater”.
Visits from ChatGPT and Perplexity
AI assistants get their own channel, with ChatGPT, Perplexity, Claude, Gemini and Copilot. ChatGPT sent 52 visits and 6 buyers last month.
Sample data: 86 visits came from AI assistants in the last 30 days, and 18% of those people bought: ChatGPT sent 52 visits and 6 buyers, Perplexity 21 visits and 1 buyer, Claude 9 visits, Gemini 4.
Questions this page answers.
- Which marketing channel brings the most paying customers?
- What is the difference between first touch and last touch attribution?
- What is the ROAS of each Google Ads campaign?
- How do I track traffic from ChatGPT and Perplexity?
- Which Google searches bring visitors to my site?
- Which campaigns gained or lost buyers this month?
Questions about acquisition.
Should I use first touch or last touch?
Look at both. First touch shows which channel found a person; last touch shows what brought them back most recently. One switch on the same screen changes between them.
How are Google Ads costs matched to buyers?
Through the campaign's UTM tag or the Google click id on each visit. Spend, clicks and conversions arrive daily per campaign, so cost per buyer and ROAS sit in one row.
Can I track traffic from ChatGPT?
Yes. Visits from ChatGPT, Perplexity, Claude, Gemini and Copilot count as AI assistants. Filter the Overview on chatgpt.com to see ChatGPT's own visits, people and buyers.
Which ad platforms connect?
Google Ads, with daily spend, clicks and conversions per campaign. Meta Ads is next. Campaigns from any other network show up through their UTM tags.
Spend where your buyers come from.
Add the script and connect Google Ads. Every campaign then shows its cost per buyer.