Which channel brings the customers who pay?
Rank marketing channels by the buyers they bring instead of visits, with first or last touch, revenue per channel, campaigns and Google Ads cost per buyer.
How to track traffic from ChatGPT
Short answer
MIRA FIVE sorts visits from ChatGPT, Perplexity, Claude, Gemini and Copilot into their own channel, AI assistants, from the referrer. Acquisition › Channels shows their visits, people and buyers; only a click through to your site leaves a visit to count.
People now ask ChatGPT which merino jumper to buy, and some of them click through to a shop. You want to see those visits as their own channel, and you want to know whether they turn into buyers. MIRA FIVE tracks traffic from ChatGPT and the other assistants as a channel called AI assistants, next to search, social, email and your campaigns.
How does MIRA FIVE recognise a visit from ChatGPT?
By where the visit came from. When a visitor clicks a link in an answer, the browser usually sends the assistant’s address as the referrer. MIRA FIVE matches it against the assistants’ sites:
| Assistant | Referrer |
|---|---|
| ChatGPT | chatgpt.com |
| Perplexity | perplexity.ai |
| Claude | claude.ai |
| Gemini | gemini.google.com |
| Copilot | copilot.microsoft.com |
A link whose utm_source names an assistant, such as utm_source=chatgpt, counts the same way. Tags for
paid traffic or email keep their own channel.
What does the AI assistants channel show?
The same columns as every other channel: visits, people, buyers and conversion. In the sample shop, AI assistants sent 86 visits over 30 days, from 40 people, and 7 of them bought. That makes it the smallest channel and the best converting one, at 18%.
ChatGPT brought 52 of those visits and 6 buyers, Perplexity 21 visits and 1 buyer, Claude 9 visits and Gemini 4. To see one assistant on its own, filter the Overview on its referrer, such as chatgpt.com. The Overview then becomes ChatGPT’s page, with its people, buyers and revenue.
Should I tag my own links with UTM parameters?
Yes, wherever you control the link. A link you place inside an assistant, such as in a custom GPT, can
carry utm_source=chatgpt and a utm_campaign. The visit then lands in AI assistants with its campaign,
even when the referrer is empty. Keep the tag to links that live in the assistant, so a link shared
elsewhere is counted where it was clicked.
How to do it in MIRA FIVE
- Add the MIRA FIVE script to your site. For buyers, visitors need to consent, so their purchase ties back to the visit.
- Open Acquisition › Channels and find the AI assistants row.
- Compare its Buyers and Conversion with the other channels, and switch between first touch and last touch.
- Open the row to see the campaigns of tagged links.
- Filter the Overview on a referrer such as chatgpt.com for that assistant’s own page.
- Click the buyer count. People opens with those buyers, and each person’s page shows the visit from the assistant and what they did next.
The Acquisition page shows the channel screens in more detail.
What stays out of sight?
- An assistant that names your shop leaves a trace on your site only when someone clicks. The answers people read and the prompts they typed stay inside the assistant.
- A click from a desktop or phone app can arrive with an empty referrer, and then it counts as Direct. Tagged links keep their channel.
- The channel shows the people who came, a floor for your reach in assistants rather than the whole of it.
- With a few dozen visits a month, one buyer more or less moves the conversion rate by several points.
Questions and answers
Which AI assistants does MIRA FIVE recognise?
ChatGPT, Perplexity, Claude, Gemini and Copilot, among others. A visit counts as AI assistants when its referrer is one of their sites or its utm_source names one of them.
Why does some ChatGPT traffic show up as Direct?
The click arrived with an empty referrer, which can happen when a link opens from an app. Tag the links you control with utm_source=chatgpt, and those visits count as AI assistants.
Can MIRA FIVE see how often ChatGPT mentions my brand?
No. MIRA FIVE counts visits, so it sees an assistant when someone clicks through to your site. A mention inside an answer stays inside the assistant.
Do I need consent to see AI assistant traffic?
Only to see who bought. The default setup counts visits per channel and sets no cookies. For buyers, visitors need to consent, so the purchase ties back to the visit.