# See the buyers behind every campaign > MIRA FIVE as an etracker alternative: two German analytics tools compared on buyers per channel, Google Ads cost per buyer, consent, contract and price. URL: https://mirafive.io/vs/etracker Updated: 2026-09-28 etracker bundles analytics, consent manager and tag manager; MIRA FIVE follows each consenting person from first visit to purchase. ## Which one fits your business? ### etracker fits better if - **One vendor** you want analytics, a consent manager and a tag manager from one German company. - **Ad platforms** conversions should flow back to Google Ads, Meta, TikTok and Microsoft Ads. - **Track record** you prefer a vendor that has served the German market for many years. - **More views** you want scrollmaps, app tracking or a Looker Studio connector. ### MIRA FIVE fits better if - **People** you want each person's visits, goals and purchase on one page. - **Cost per buyer** Google Ads spend should sit beside the buyers each campaign brought. - **Monthly** a plan you can cancel each month suits you better than a 12-month term. - **Tests** A/B tests and feature flags should run on the same script. ## Side by side __etracker as described on etracker.com, checked 28 September 2026.__ | Feature | MIRA FIVE | etracker | | -------------------------------- | -------------------------------------- | ----------------------------------------------------- | | Ads and buyers | | | | Google Ads spend beside buyers | Yes, Cost per buyer, ROAS per campaign | Partly, Costs stay in the ad platforms | | Conversions sent to ad platforms | No | Yes, Google Ads, Meta, TikTok, Microsoft Ads | | Revenue and orders | Yes, Purchase goal, per currency | Yes, E-commerce reports from Pro | | Suite | | | | Consent manager | No, Works with your consent banner | Yes, In every edition | | Tag manager | No | Yes, In every edition | | Scrollmaps | No | Yes, From Pro | | Privacy and hosting | | | | Measures without cookies | Yes, Default for new website sources | Yes, Session tracking without cookies | | Where data is stored | Germany | Germany | | Company | Cloo GmbH, Auerbach | etracker GmbH, Hamburg, JustRelate Group | | Price and contract | | | | Free option | Yes, 25,000 events a month, no card | Partly, 30-day trial | | Entry price | €20 a month, VAT included | Basic from €10.80, Pro from €22.80 a month, excl. VAT | | Minimum term | None, billed monthly | 12 months | | Reporting API | Yes, Read-only REST, every plan | Partly, Enterprise edition | etracker is web analytics from Hamburg, part of the JustRelate Group since December 2025\. It bundles analytics with a consent manager and a tag manager, measures sessions without cookies, and stores data in Germany. MIRA FIVE is an etracker alternative built around the person: for each person who consents, it shows where they came from, how they moved, what they did and whether they bought, with Google Ads spend beside the buyers it brought. ## Who is each tool for? etracker suits German companies that want one vendor for analytics, consent and tags, with editions from content sites (Basic) to shops (Pro) and larger teams (Enterprise). Pro adds e-commerce reports, scrollmaps and conversion uploads to ad platforms; Enterprise adds a report builder, a REST API, a Looker Studio connector and app tracking. MIRA FIVE suits founders and marketing leads with one weekly question: which channel brings the customers who pay? The Overview opens with people, new people, buyers and revenue, and every person has a page from first touch to purchase. ## What does each campaign cost per buyer? etracker sends the conversions it measures to Google Ads, Meta, TikTok and Microsoft Ads, so each ad platform reports cost per conversion in its own interface. MIRA FIVE works the other way round. It imports daily Google Ads spend per campaign and joins it to visits by utm\_campaign or gclid, so cost per buyer and ROAS sit beside your buyers in one place. It does not send conversions back to Google Ads. ## When etracker is the better choice Choose etracker if you want analytics, consent manager and tag manager from one German vendor, or if conversions should flow back into several ad platforms. Choose it for scrollmaps, app tracking or a Looker Studio connector. MIRA FIVE works with the consent banner you already have, and has no tag manager and no heatmaps. ## Where is the data hosted? Both store data in Germany. MIRA FIVE is run by Cloo GmbH in Auerbach and hosted in Germany; analytics data is stored and processed in Germany. A new website source sets no cookies and stores nothing on the device. MIRA FIVE follows a visitor across visits once they consent; to count those who decline at the same time, use a Full website source with each page choosing the mode per visitor. Compliance depends on what is collected and why, and hosting is one part of that. ## Running both Add the MIRA FIVE script beside etracker and set up your purchase goal. Compare buyers per channel for a month, ideally before your etracker term renews. MIRA FIVE counts from the day its script goes live. Free includes 25,000 events a month with no card, and [Pro](https://mirafive.io/pricing) is €20 a month for 100,000 events, billed monthly. ## Questions and answers ### Is MIRA FIVE an etracker alternative? Yes, for teams whose main question is which channel brings buyers. MIRA FIVE covers people, journeys, goals, acquisition and A/B tests; a consent manager, tag manager and scrollmaps stay with etracker. ### Does MIRA FIVE include a consent manager? No. MIRA FIVE works with your consent banner by passing its answer to the script. etracker includes its own consent manager in every edition. ### Is there a minimum term? No. Pro is €20 a month, VAT included, billed monthly, and runs to the end of the paid month when you cancel. etracker's editions have a 12-month minimum term. ### Can I import my etracker data? No. MIRA FIVE counts from the day you add the script, and your etracker history stays in etracker. ## See which channel brings buyers Free for 25,000 events a month. No card needed. [Start free](https://app.mirafive.io/register)[See pricing](https://mirafive.io/pricing)