# UTM link builder

> Build a link with UTM parameters and see which channel its visits land in, by the same rules MIRA FIVE uses. Presets for Google Ads, Meta, newsletters and LinkedIn.

URL: https://mirafive.io/tools/utm-builder

Tag a link for a campaign, a newsletter or a post, and see straight away which channel its visits will count under.

Start from

Page addressSource (utm\_source)Medium (utm\_medium)Campaign (utm\_campaign)Term (utm\_term) · optionalContent (utm\_content) · optional

Tagged link

`https://shop.example.com/summer?utm_source=newsletter&utm_medium=email&utm_campaign=october_issue`

Visits from this link count as

Email

The medium is email or newsletter.

## How MIRA FIVE sorts a tagged visit

MIRA FIVE puts every visit in one of nine channels, and the first rule that matches wins. A click id from Google or Microsoft ads makes a visit **Paid search** whatever the tags say; one from Meta, TikTok or LinkedIn ads makes it **Paid social**, unless the medium says `social` or `organic`, since Facebook and Instagram add their click id to organic posts too.

Without a click id, the medium decides: `cpc`, `ppc` or `paid` is paid search, unless the source is a social network, then it is paid social, as is `paid_social`. `email` or `newsletter` is Email. A source such as `chatgpt` is AI assistants. A social source or the medium `social` is Organic social.

Any other tagged link counts under **Campaigns**. Organic search and Referrals depend on the site a visitor came from, which tags cannot set. Everything left over is **Direct**.

Values are compared in lower case, but keep them lower case anyway, so every report groups them the same way. Campaign names keep their case.

## Nine channels, and the buyers each one brought

Acquisition in MIRA FIVE lists visits, people and buyers for every channel and every campaign in it, by first touch or last, and flags paid visits that arrive without a campaign.

[See acquisition](https://mirafive.io/product/acquisition)

### How to tag every campaign with UTM parameters

UTM parameters for every campaign, with the five tags, a naming convention, the utm\_medium value for each channel and ready tags for Google Ads, Meta and email.

[Read the guide](https://mirafive.io/learn/utm-parameters-for-every-campaign)

## Questions and answers

### Do Google Ads links need UTM tags?

Auto-tagging’s click id already joins a click to its campaign and counts it as paid search. If paid visits arrive without a campaign, add `utm_campaign={campaignid}` to the final URL suffix under Admin → Account settings → Tracking.

### Which medium should a newsletter use?

`email` or `newsletter`. Both count as Email in MIRA FIVE.

### Why does my tagged link count under Campaigns?

The medium names no channel MIRA FIVE knows, such as `banner` or `referral`. The visit still counts, with its source and campaign, under Campaigns.

### Is anything I type sent anywhere?

No. The link is built in your browser; nothing is sent or stored.

## More free tools

- [Cost per buyer and ROAS calculator](https://mirafive.io/tools/roas-calculator)
- [A/B test calculator](https://mirafive.io/tools/ab-test-calculator)

## See which channel brings buyers

Free for 25,000 events a month. No card needed.

[Start free](https://app.mirafive.io/register)[See pricing](https://mirafive.io/pricing)