# Visit

> What a visit, or session, is in web analytics, how it differs from a person, and how MIRA FIVE counts visits with and without consent.

URL: https://mirafive.io/glossary/visit  
Updated: 2026-09-28

A visit is one arrival on a website: the pages and events from the moment someone lands until they leave or go quiet.

A visit, also called a session, groups what one person does in one sitting. It starts on a [landing page](https://mirafive.io/glossary/landing-page), carries the [channel](https://mirafive.io/glossary/channel) that brought the person there, and ends when they leave or stop interacting for a while. Many tools close a visit after 30 minutes of inactivity.

Visits are the unit for traffic questions: how many arrivals a campaign produced, which page they started on, how many left after one page. Questions about customers need the level above, the person, because a buyer often arrives several times before paying.

## In MIRA FIVE

Visits are counted in the default setup, where no cookies are set and no identifier is stored. For visitors who consent, full mode joins visits up into people; a site that does both uses a website source set to **Full**, with each page choosing the mode per visitor. Each person’s page lists every visit with its events. The Overview charts visits and people side by side, and Data → Visits has a list of visits.

## Example

In the Acme Shop’s last 30 days, Direct brought 525 visits from 175 people, and 22 of those people bought.

## Read next

### Related terms

- [Person](https://mirafive.io/glossary/person)
- [Landing page](https://mirafive.io/glossary/landing-page)
- [Bounce rate](https://mirafive.io/glossary/bounce-rate)
- [Channel](https://mirafive.io/glossary/channel)

[All terms](https://mirafive.io/glossary)

## See which channel brings buyers

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