# Person

> What a person is in people-based analytics, how visits and devices join into one person, and where MIRA FIVE shows each person's history.

URL: https://mirafive.io/glossary/person  
Updated: 2026-09-26

A person is the human behind a set of visits and events, recognised across visits so their history reads as one story.

Page-based analytics counts visits and pageviews. People-based analytics groups those visits by the human who made them, so a report can say how many people came, how many came back and how many bought. That is the difference between knowing a channel sent 400 visits and knowing it sent 90 people, of whom 12 became customers.

To group visits, a tool has to recognise a returning visitor. It keeps a random identifier in the browser, often only after the visitor agrees, and links that identifier to an account when the person signs in. The sign-in is what joins visits from different devices into one history.

## In MIRA FIVE

The person is the centre of the product. Visitors who consent are followed as people across visits, and `identify(userId)` on sign-in links their history. People lists everyone, with views for customers, known people and high intent, plus your saved segments. Each person has a page with their identity, devices, first touch, every visit with its events, key pages, goals and traits.

## Example

Emil Becker is a customer of the Acme Shop, first seen 11 days ago through an Instagram ad. Emil then clicked the newsletter, came back through Google search and bought for €328\. Emil’s page shows those visits in order.

## Read next

### Related terms

- [Visit](https://mirafive.io/glossary/visit)
- [Identity stitching](https://mirafive.io/glossary/identity-stitching)
- [Lifecycle stage](https://mirafive.io/glossary/lifecycle-stage)
- [With consent](https://mirafive.io/glossary/with-consent)

[All terms](https://mirafive.io/glossary)

## See which channel brings buyers

Free for 25,000 events a month. No card needed.

[Start free](https://app.mirafive.io/register)[See pricing](https://mirafive.io/pricing)