# Journey map

> What a journey map shows, how to read the flows from channel to outcome, and how the MIRA FIVE journey map traces people to the purchase.

URL: https://mirafive.io/glossary/journey-map  
Updated: 2026-09-26

A journey map is a diagram of how people move through a site, drawn as flows from where they came from to where they ended up.

A journey map, also called a flow or path diagram, draws the routes people take as bands whose width is the number of people on them. A [funnel](https://mirafive.io/glossary/funnel) checks a path you chose in advance; a journey map shows the paths people chose, including the ones nobody planned for.

In UX research the term also means a hand-drawn picture of a customer’s experience. In analytics it is drawn from data. It is most useful when it starts where people came from and ends with what they did, so a wide band into leaving and a thin band into buying sit on the same picture.

## In MIRA FIVE

The Map in Journeys runs from channel to landing page, second page, third page and outcome, drawn as ribbons. The outcomes are Bought, Reached a goal, Kept browsing and Left. Every row in Journeys opens the people behind it.

## Example

For the Acme Shop’s last 30 days, the map ends with Bought 114, Reached a goal 128, Kept browsing 305 and Left 737.

## Read next

### Guides on this

### [How to find where buyers drop out](https://mirafive.io/learn/find-where-buyers-drop-out)

Build a conversion funnel of two to six steps, see where buyers drop out between them, and open the people who stopped. Counted by person or by visit.

### Related terms

- [Customer journey](https://mirafive.io/glossary/customer-journey)
- [Landing page](https://mirafive.io/glossary/landing-page)
- [Channel](https://mirafive.io/glossary/channel)
- [Funnel](https://mirafive.io/glossary/funnel)

[All terms](https://mirafive.io/glossary)

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