# First-touch attribution

> What first-touch attribution is, which question it answers, how it differs from last touch, and where MIRA FIVE shows each buyer's first touch.

URL: https://mirafive.io/glossary/first-touch  
Updated: 2026-09-26

First-touch attribution credits a sale to the channel that brought the person the first time.

First-touch attribution gives all the credit for a conversion to the first recorded [touchpoint](https://mirafive.io/glossary/touchpoint): the channel or campaign that brought the person the first time. It answers which channels find new customers, which makes it the natural lens for content, awareness spending and new campaigns.

It needs memory. If a person first arrives from a podcast link and buys two weeks later through a direct visit, only a tool that recognised them on both visits can credit the podcast. Its weakness mirrors [last touch](https://mirafive.io/glossary/last-touch): it gives nothing to the visits between the first and the sale.

## In MIRA FIVE

Acquisition credits channels and campaigns by first touch or by last touch. Each person’s page shows their first touch, a goal’s page shows where the people who reached it first came from, and People can be filtered by first channel. First touch across visits relies on visitors who consented.

## Example

Emil Becker was first seen 11 days ago, arriving at the Acme Shop through an Instagram ad. Emil then clicked the newsletter and bought for €328 after a Google search. First-touch attribution credits the order to Paid social.

## Read next

### Related terms

- [Last-touch attribution](https://mirafive.io/glossary/last-touch)
- [Touchpoint](https://mirafive.io/glossary/touchpoint)
- [Channel](https://mirafive.io/glossary/channel)
- [Customer journey](https://mirafive.io/glossary/customer-journey)

[All terms](https://mirafive.io/glossary)

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