# Event

> What an event is in web and product analytics, what it records, and how MIRA FIVE counts events for your reports and your monthly plan.

URL: https://mirafive.io/glossary/event  
Updated: 2026-09-28

An event is one thing that happened on a website or in an app, recorded with a name and a time: a pageview, a sign-up, a purchase.

An event is the smallest unit of analytics data. It records that something happened, when it happened, and a few properties that describe it: the page, the product, the amount paid. Pageviews are events, and so are clicks, sign-ups, downloads and orders.

Every other number in a report is counted from events. A [visit](https://mirafive.io/glossary/visit) is a run of events from one arrival, a [person](https://mirafive.io/glossary/person) is the human behind them, and a [conversion](https://mirafive.io/glossary/conversion) is an event that matches a goal. Events named with a plan make later questions quick to answer; events sent without one pile up unused.

## In MIRA FIVE

The script records pageviews and the events you send from the page. Your server can send events too, through a server SDK such as `@mirafive/sdk-server` for Node.js or `mirafive/sdk-laravel`, or plain HTTP, with retries de-duplicated. A purchase is an event that carries revenue, usually in a `revenue` property. Data → Live shows events live, refreshing every five seconds, and the events explorer lists them.

Events are also what a plan counts: 25,000 a month on Free and 100,000 on Pro. Bots are filtered and not billed, and the exposures an [A/B test](https://mirafive.io/glossary/ab-test) records are not counted.

## Example

In the Acme Shop, every paid order is an event carrying its total. Over the last 30 days those events add up to 138 buyers and €21,582 in revenue.

## Read next

### Related terms

- [Action](https://mirafive.io/glossary/action)
- [Goal](https://mirafive.io/glossary/goal)
- [Event allowance](https://mirafive.io/glossary/allowance)
- [Visit](https://mirafive.io/glossary/visit)

[All terms](https://mirafive.io/glossary)

## See which channel brings buyers

Free for 25,000 events a month. No card needed.

[Start free](https://app.mirafive.io/register)[See pricing](https://mirafive.io/pricing)